PRIORI®, The Anti-Aging Authority, is the most innovative source of anti-aging science and proprietary patented technologies for the professional skincare market worldwide that are simply not available through any other professional skincare brands. Providing beauty professionals and our clients with unparalleled treatments and anti-aging regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals.

What is it?
The latest technological Advanced AHA anti-aging skincare from the original AHA innovators that brought you the first ever glycolic acid based products in 1983; the developers of md formulations® and MD FORTÉ®.

How does it work?
Advanced AHA works by improving skin health and fitness through internal moisturisation of the skin (by inducing the skin to make more moisture retention compounds) and by improving skin exfoliation. Both skin moisturisation and exfoliation decrease with the natural aging of skin. Improved skin moisturisation and exfoliation leads to "normalized" skin function and better skin health and return the skin to more youthful healthy appearance.

How is it Unique?
It's the only AHA brand in the market based on LCA Complex, a unique combination of lactic acid, the cell signal AHA natural to the human body, and multiple essential skin antioxidant vitamins - A, C, E & Pro-A in a self-regenerating complex - all vital to proper skin cell renewal rates.

Why should I use it?
Advanced moisturisation and multi-layer skin renewal lead to skin health and normalization, the first step in any anti-aging skincare program. Fitness Analogy: Basic Skin Health & Fitness.